Targeting Platform
Our Online Targeting Platform
DMG provides seamless access to billions of ads every month across RTB exchanges. With over 95% reach in key geos, we make it easy for you to place your online targeting campaign using Contextual, Behavioral, Demographic, and Geographic criteria.
Platform Capabilities
Advanced Bidding
Campaign Optimization
Dayparting Algorithms
Desktop & Mobile
Email & Website Retargeting
Retargeting
Data
Social Ads
Frequency Capping
Device & Carrier Targeting
Custom Sites
URL Keyword Targeting
Advanced Bidding
Sophisticated real-time bidding algorithms secure the best inventory in real time at the best price.
Campaign Optimization
Automated campaign optimization improves results, saves time, and increases ROI.
Dayparting Algorithms
Sophisticated dayparting and activity algorithms automatically boost performance while reducing media costs.
Desktop & Mobile
Desktop and mobile inventory from the best exchanges for maximum global reach.
Email & Website
Retargeting
Combine email campaign data with on-site consumer behavior for effective off-site consumer re-engagement and retargeting campaigns.
Retargeting
Easily create custom audience retargeting rules to boost sales.
Data
With extensive access to data and artificial intelligence, DMG captures insights on your existing or even potential customers.
Social Ads
Fully integrated into the advertising exchanges of all the major social platforms for media placement, management, and optimization.
Frequency Capping
You have the option to place a cap on the number of ads an individual may see during a certain time period.
Device & Carrier Targeting
Target campaigns by device, model, browser, or mobile carrier.
Custom Sites
Customized whitelisting options from thousands of sites.
URL Keyword Targeting
See what users are searching for by pulling keywords out from a referring URL; then create a customized audience segment to target.
Blog
What Does a Cookieless Future Mean To Digital Marketing
Cookies, also known as HTTP cookies or internet cookies, are designed for internet browsers to track, personalize, and save information about each user session. Every time you visit a new page on a site, the information is saved to use for decision-making purposes at...
Does Your Digital Marketing Agency Have a Creative on Staff?
As you break into digital marketing, it’s difficult to know where your money is spent best. Should you put it towards ads? Bid for pay-per-clicks? Build landing pages for each campaign you launch? It isn’t easy to know where to start with so many different tasks vying...
A Guide To Online Targeting – Which Works For Your Business?
Online targeting is a process that refers to creating advertisement elements that specifically reach out to prospects and customers interested in your offerings. A target audience has certain traits, demographics, and other characteristics, based on the products or...
After The Traffic – What To Do To Ensure Conversion
Why do you write a blog post, add content to your social media accounts, or take out an ad on Facebook or Google? Traffic. If you’re in business, traffic is the holy grail for getting viewers to your information. Yet what happens after you get readers to your...
Defining Your Online Customer Avatar
Who is your perfect customer? In the online world, a customer avatar is defined as a detailed profile of who your ideal customer is. It’s a way to dig deep, and outline every detail of one perfect customer for your business. It goes much deeper than defining a person...
Effective Marketing Means Segmenting Your Target Market
How would you define your current target market? How detailed can you go? When you identify your ideal customer, you start seeing patterns in their behavior. One type of customer may have certain hobbies, read certain magazines, or eat certain types of foods. As a...